The IAA can look back at a tradition stretching over 120 years. Since its launch in 1897 the IAA has played a decisive role in the development of the automobile. And has repeatedly reinvented itself as the leading international forum for mobility. Responding to the constantly changing demands made on future mobility. This is equally true of the brands and companies exhibiting their latest products and services at the IAA: Whether electric or conventional drives, pure driving pleasure or connected, automated urban transport. Whether sports car manufacturers or providers of innovative services – the IAA represents a holistic view of mobility. Today. Tomorrow. And beyond.