International Trade Fair for Retail Promotions and Imports
Building bridges in retail for 20 years: the 38th IAW trade fair draws to a successful close
A beacon in a challenging market environment: the 38th International Trade Fair for Retail Promotions and Imports came to an end in Cologne on 13 March 2025. As always, the trade fair featured attractive offers from a wide range of sectors, a large number of visitors with strong purchasing power, and top quality customer contacts. As a result, on its 20th birthday the IAW trade show was once again able to confirm its position as a leading bridge builder in international retailing. In total, 280 exhibitors from 21 countries and 5,200 trade visitors took part in the fair. “All in all, we are satisfied with how the fair went. We were once again able to prove the importance of the IAW trade fair in these uncertain economic times, even though unforeseeable circumstances in the form of strikes at airports and in public transport did not make things easy for us,” concludes Project Director Kerstin Manke.
IAW Trade Fair - Best Deals in Retail- explore more than 30,000 m² of product diversity
Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.