In 2007, a CJF – Child and Junior Fashion Salon (former Salon of Child and Junior Fashion, Maternity Wear) grew out of its position as part of the Mir Detstva Exhibition and became a separate event.
Since CJF was launched within the Mir Detstva Exhibition, it has rightfully earned its reputation of an effective venue for making business, an indispensable marketing channel, an effective tool to increase sales, and a reliable way to make profit from investments.
The CJF – Child and Junior Fashion Exhibition is a unique communication tool for professionals of the children's fashion industry from all over the world. The exhibition helps to strengthen the existing ties with partners as well as to sign new deals. The recent marketing research indicates that buyers are keenly interested in the growth of the exhibition for clothes and footwear for children, teenagers, and expecting mothers.