TheOneMilano is the Exhibition that gives a new meaning to the trade fair concept, with a modern format that brings together information and business, in a single location, allowing buyers and companies to meet up and forge solid, tailor-made business relations.
TheOneMilano is the event which combines both of the expertise and experience of MIPAP, the prêt-à-porter show organized by Fiera Milano, and MIFUR the International Fur and Leather Exhibition organized by Mifur Srl .
Selected brands, high-profile Buyers and a new exhibition project for the February 2020 edition
- Four days to discover the A/W 2021 collections through a tailor-made project exclusively created for B2B
- The fashion show in Milan with the greatest number of international Buyers: more than 60% from Europe, Russia, Japan, China, Korea and USA
- The fashion show in Milan with buyers who habitually plays purchase orders at trade fairs.
- UNI ISO 9001:2008 certified, therefore the exhibitor acquisition procedures and the visitor’s survey are verified by an autonomous external entity, Det Norske Veritas
- An international advertising campaign in the traditional press, via billboards and online
- Intense web marketing and social networking, using the most up-to-date communication tools
- Monthly newsletters about the show and the exhibitors’ collections, sent out to a database of 41,000 buyer companies.