PREMIUM is elegant, rich in contrast, big and imposing. Big players are represented here next to newcomers from all segments. For the fashion market, PREMIUM is the most important business platform in Europe for women and men. Long-term partnerships are formed here, as well as new trends. Starting from the AW 20/21 season SHOW&ORDER will officially be part of PREMIUM. We concentrate on our three main topics: responsible future digitalization of the fashion industry and retail experience.