Specialty coffee association's premier show
World of Coffee Dubai, the Middle East’s leading Specialty Coffee trade show, returns for its fifth edition from January 18 – 20, 2026 at Dubai World Trade Centre. The event has grown from 3,000 to 17,000+ visitors and is estimated to attract over 450 global exhibitors this year. it’s a key gateway into the booming MENA coffee market, offering unmatched opportunities to showcase products, connect with buyers, and engage with a thriving coffee community across education, innovation, and trade.
Now celebrating its 5th edition, World of Coffee Dubai 2026 is the Middle East’s premier platform for the specialty coffee community.
Designed to connect coffee producers, manufacturers, retailers, traders, and passionate industry leaders,
#WOCDubai brings together the best of the UAE and the wider region’s fast-growing coffee scene.
Whether you’re looking to expand your business, discover the latest trends,
or break into the Middle East’s booming coffee industry,
WOC Dubai offers unparalleled opportunities.
Experience a vibrant trade show floor and dynamic features including the Roaster Village,
UAE National Championships, SCA Community Lounge,
Best New Product Competition & Display,
inspiring lectures, and much more.
Join us in shaping the future of coffee — explore more and be part of this exciting journey.