The Leading Sweets & Snacks Event for the Middle East
POSITION YOUR PRODUCTS IN FRONT OF KEY BUYERS AND DECISION MAKERS
Exhibit at ISM Middle East 2026 and connect with top-tier buyers, retailers, distributors and industry leaders actively sourcing the latest confectionery and snack innovations. As the largest dedicated trade event in the MENA region, ISM Middle East offers an unparalleled platform to showcase your brand, launch new products and secure high-value business deals.
With an expanded six-hall exhibition space and a growing international presence, this is your chance to tap into a booming market, build strategic partnerships and gain maximum industry exposure. Join us from 15–17 September 2026 at Dubai World Trade Centre and position your brand at the heart of the global sweets and snacks industry.