The Leading Sweets & Snacks Event for the Middle East
A BRAND REDEFINED, AN INDUSTRY REIGNITED
In our 2023 edition, we announced yummex ME rebranding to become ISM Middle East.
ISM Middle East formerly known as yummex ME will be a part of the ISM brand family. The world’s largest trade fair of sweets and snacks is now in the heart of the Middle East. The event closed with one of the most diverse showcases of innovative confectioneries, healthy snacks and trending sweets from 37 countries.
Big business returned with high-volume trade deals, while inspiration was all around as Michelin Star chefs led masterclasses on the art of modern pastry-making, artisanal gelato, truffle and sustainable cuisine.
Enquiries for 2023 spaces are flooding in, connect now to get a head-start.