International Trade Fair for Retail Promotions and Imports
We are your leading platform for promotional and imported goods. As an event that takes place twice a year, we attract around 6,000 trade visitors from a wide range of retail sectors and around 80 countries. Over 300 international exhibitors from almost 30 countries present themselves on our 30,000 m² of exhibition space. The IAW trade fair in Cologne is the ultimate meeting place to discover the latest trends and products in the world of retail.
Your exclusive industry showcase for high-caliber buyers from Germany and Europe. As a trade visitor event, it brings together the top retail professionals from all sectors and offers access to a wide range of product categories that have the potential to boost your business. But the IAW is much more than just an order fair. It acts as a reliable trend barometer for the retail sector, highlighting innovative sales channels. It also serves as an indispensable networking platform. The right partners come together here, particularly in the private label sector, where the focus is on the production of high-margin own brands, and in e-commerce, where the best tools for online stores are in demand. Find out how the IAW trade fair can lead your business into the future.