International Tourism Trade Fair
| Date: |
20 - 24 January 2027 |
| Venue: |
IFEMA - F5eria de Madrid, Madrid, Spain |
| Website: |
https://www.ifema.es |
Fitur: International Tourism Trade Fair
Fitur is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets.
The global hub for tourism industry professionals and the sector's largest business platform.
What is Fitur?
Find out all about Fitur, the main meeting point for tourism professionals.
Fitur Areas
Specialisation at Fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Winners of the FITURNext 2026 Challenge
The 2026 Challenge focused on how tourism can contribute to efficient and sustainable water management. Through good practices and awareness-raising, the tourism sector can promote responsible use of this resource, boost access to water and strengthen water security in destinations.