Specialty coffee association's premier show
The Specialty coffee association’s premier show is EXPANDING to the Middle East!
Traveling to a different European city each June, World of Coffee is the essential event for coffee professionals – drawing a loyal audience from the global specialty coffee community.
Brought to you by the SCA, the event has more than tripled in size and stature over the last six years, growing from 3,000 visitors and 45 exhibitors to 10,945 visitors and +240 exhibitors.
A dynamic showcase of innovation, education, and coffee commerce, the show has been running for over a decade and is considered the premier summer event for the global coffee industry, attracting the world’s leading coffee and Hospitality, Retail and Catering industry suppliers.
A region steeped in coffee history.
a fast-growing market.
Middle East & Africa is witnessing a CAGR of 7.5 % during the forecast period (2020-2025) A rise in income has tremendously helped the coffee market to grow in the region.
There is a growing demand for café and coffee shop culture in countries like UAE, Saudi Arabia, Bahrain, Kuwait etc. Furthermore, the number of Speciality cafés in this region keeps on increasing year on year to meet consumer demands.
Over 2.25 billion cups of coffee is consumed globally every day, while the global market value of the beverage is expected to see an annual growth rate of 5.5 % according to Mordor Intelligence.