International Trade Fair for Retail Promotions and Imports
Valuable contacts and stimulating retail topics: participants draw a positive conclusion after the 36th IAW Trade Fair in Cologne
The 36th International Trade Fair for Retail Promotions and Imports (IAW) came to highly successful conclusion after three days full of lively discussions, exciting programme highlights and a wide range of products presented by 285 exhibitors from 26 countries, including 50 fi rst-time exhibitors from 16 countries.
„Although the consumer climate in Germany is creating a diffi cult environment for retailers, we still see very good future opportunities for our sector, which offers products that really meet the needs of many consumers on a tight budget,“ reports Project Manager Kerstin Manke.
IAW Trade Fair - Best Deals in Retail- explore more than 30,000 m² of product diversity
Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.