Leading trade fair for agricultural machinery
again on 10-16 November 2019 in Hanover
AGRITECHNICA – The World’s No. 1
AGRITECHNICA is booming
"With 2,803 exhibitors and 450,000 visitors, including more than 100,000 from outside Germany, AGRITECHNICA has further extended its leading role as the global industry gathering for agriculture and agricultural machinery," said Dr. Reinhard Grandke, Chief Executive Officer, DLG (German Agricultural Society), at the conclusion of the fair on 18 November 2017 in Hanover.
AGRITECHNICA – The World’s No. 1
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Hanover, Germany, 18 November 2017 – "With 2,803 exhibitors and 450,000 visitors, including more than 100,000 from outside Germany, Agritechnica has further extended its leading role as the global industry gathering for agriculture and agricultural machinery," said Dr. Reinhard Grandke, Chief Executive Officer, DLG (German Agricultural Society), at the conclusion of the fair on 18 November 2017 in Hanover.
"The innovations presented at Agritechnica under the main theme ‘Green Future - Smart Technology’ offer agriculture the best conditions for sustained intensification of production, which aims at further increasing efficiency while at the same time conserving resources. Digitization is a driver of innovation here."
The following preliminary conclusions can be drawn:
1. Proportion of foreign exhibitors has grown to 60 percent
2,803 companies from 53 countries, including the world's leading manufacturers, showed a full range of tractors, farm machinery, equipment, spare parts and accessories. The foreign share, at 60 percent, is as high as never before. The first-time participation of manufacturers from the Indian-Asian region, such as Mahindra & Mahindra, shows the growing appeal of Agritechnica, and clearly demonstrates the event’s position as the world's leading agricultural machinery trade fair.
2. Visitor peak equaled
According to estimates for the last day, Agritechnica welcomed 450,000 visitors this year, reaching again the previous high achieved in 2015. This underlines the great interest of farmers in the latest technology and trend-setting concepts of the future. Agritechnica 2017 offered a unique platform for this with its extensive information offer. Survey results also show that visitors were very satisfied with the opportunities to extend their knowledge at this year’s fair.
3. Germany: 350,000 visitors
The survey of visitors also shows that farmers, contractors and machinery rings from all regions were very well represented. 38 percent came from South and South-west Germany, 49 percent from Northern and Western Germany, and 13 percent from Eastern Germany.
4. Growth in international visitors
More than 100,000 visitors came from outside Germany. According to visitor registration, they came from 138 countries; most of them from The Netherlands, followed by Denmark, Switzerland, Austria and Italy. Visitor growth was recorded in the numbers from North America, Eastern Europe, Asia and Africa.
Agritechnica’s appeal to international politicians has increased noticeably. Numerous ministers and business delegations from all over the world learned about future strategies for agriculture at this year’s fair.
5. Willingness to invest is increasing
The mood of the industry at Agritechnica was one of great confidence, which was reflected in a high willingness to invest. As the visitor survey shows, more than two-thirds of the surveyed farmers, contractors and machinery rings intend to invest in the next two years. The focus of this investment was primarily linked to replacement and expansion.
6. Connectivity in focus at Systems & Components
Networking (connectivity) is a prerequisite for fine-tuning performance in modern, highly complex machines, where electronic components have to communicate with mechanical and hydraulic systems. Approximately 700 exhibitors presented their latest component solutions at Agritechnica.