IDO Eyewear Show will be held 05 - 07 July 2020 in Milan, Italy. MIDO Eyewear Show is dedicated to optics, optometry, ophthalmology and eyewear including models of sunglasses and eyeglasses, lenses, contact lenses, equipment and components. With its highly targeted content structure the exhibition covers all aspects of the optics sector, from leading-edge machinery and materials to futuristic and bold fashion designs, product lines and the very best in eyewear from the most recognized brands in the world. Around 49000 visitors are expected to join in this trade show. MIDO gathers trade professionals, top brands and upcoming design and fashion companies under one roof. Visiting MIDO means the most complete, comprehensive, fascinating and intimate discovery of the world of optics, optometry and ophthalmology. All the big names in the industry meet in Milan to present the world previews of their products, new lines and the most important developments that will characterize the market of the future.